Happy news for gamers like me that despise in-game advertising!
Microsoft recently decided that they will be ending their in-game advertising developer, Massive INC. Despite the relatively high face value of the company, Microsoft is looking to sell it for only a fraction of what it was originally worth. The decision behind this wasn’t so much motivated towards gamers complaining, but rather because it’s much cheaper to advertise through the XBL marketplace, and negotiating in-game dealings seemed to cause more of a headache than it was eventually worth.
Despite the reasons behind it, I’m fairly happy about this, mostly because I’m not fond of Pepsi popping up in the middle of my gaming experience.