The now infamous Bobby Kotick of Activision has gone on record as saying that he thinks 2010 is going to be their most profitable year ever. He has revealed that the Activision Blizzard has generated 750 million in revenue and is raking in a whopping 51 million in profits. With both Call of Duty: Black Ops and World of Warcraft: Cataclysm on the way I don’t doubt his expectations that this could be an incredibly profitable year for Activision Blizzard.
I am actually pretty surprised with the failing Guitar Hero and Tony Hawk francises that they were able to come out ahead. Still I often forget that they Blizzard is with them. I have to imagine that a large chunk of that revenue came from Starcraft 2 and World of Warcraft alone.