Trion World is an up and coming MMORPG, which is a lovely sub-set of the gaming industry with a little known monolithic competitor known as World of WarCraft. It’s one thing to try and muscle in on the territory, it’s another thing to have your entire advertising campaign based around trying to top it.
The main marketing slogan is simply : “You’re not in Azeroth anymore”
The senior vice president of Publishing [David Reid] of Trion World believe they will have more than enough power to compete with World of Warcraft’s subscription business, being able to attack into the Pay-to-Play genre.
“In my mind, you see a lot of big publishers that have retreated from the subscription model and have gone away from the AAA business and approached the genre like it’s free-to-play casual, but that isn’t the business that harnesses the gamer with a capital G. If you have the content, players are happy to play to it. You want to make people realize the level of polish your product has. We think the subscription model is only growing; it just comes with a level of leverage F2P doesn’t have.”
Best of luck to Trion World and their overly ridiculous optimism.