Just how successful is downloadable content? It’s hard to tell, but I guess it’s doing fine since we keep getting more of it. In Elder Scrolls IV Oblivion’s case, it has extended the titles profitability well past its original release.
According to Bethesda’s Peter Hines in an interview with Official Xbox Magazine, the title’s downloadable horse armor is still selling. “I swear to you – I don’t have the report in front of me, but multiple people bought horse armour yesterday! For some inexplicable reason. It happened, I promise.”
It’s interesting that, even now, this DLC is in demand. Heck, my copy of Oblivion is still sitting on my shelf. Maybe even I shall download the horse armor… Probably not. But whatever the case, this is one of few times that we’ve heard publicly that DLC, even as trivial as horse armor, is still selling despite the title being released almost five years ago now.